Case Study
Delight Learning is a global organizational learning solutions provider. They offer industry recognized training and certification programs across various management domains like communications, entrepreneurship, project management etc. Their wide range of training and certification programs, and e-learning resources have made them a premier learning partner in India.
Challenge
The e-learning industry in India is very wide, with a number of companies offering training solutions. While Delight Learning had a long list of satisfied clients including MNCs and large scale companies, their online presence and digital footprint was not well-rounded. This was preventing them from reaching out to more prospective clients in e-learning domain. Our aim in this project was to:
1. Build a strong online presence for Delight Learning
2. Increase traffic on the company’s website
3. Increase the number of enquiries from website, thus increasing sales realization through online platforms
Our Strategy
With this project, our approach was straightforward – “Identify customer search trends and build an online presence that instills trust and professionalism.” Our team researched popular keywords that users include in their search queries, and undertook comprehensive white hat SEO techniques to optimize the website’s rankings on search engines.
The focus was laid on creating a 360o web presence, which included listing the website of relevant directories, undertaking SEO activities to build quality back links, and ensuring relevant and high quality content on the internet.
150%
Increase in enquiries
50+
Page 1 results on Google
